CAA News - December
Watch the latest news updates with Communications Chairman David Morgan. Subscribe today to be notified when we post new videos!
Subscribe For News
!
Something went wrong. Please check your entries and try again.
- All
- President's Corner
- Press Releases
Three WISE Women: Meet the Women in Security
By Vanessa Castro, Tracy Larson, Alyson Pattie | | Press Releases, WISE
Vanessa Castro’s career began with a non-profit providing assistance to the homeless. From here she entered the security industry as an alarm installer and has progressed to now Chief Operating Officer with Varitec. Recognized as an industry leader, her company now writes security plans for cannabis related businesses and is NICP certified. As a business owner, servant-based community leader, wife and mother, Vanessa has learned the art of successful multitasking and is honored by the organizations she touches.
What is a Reasonable Compensation for Owners of S Corp?
By MitchReitman | | Press Releases
If you have read many of my columns over the years, you probably know that a “S Corporation” is the preferred entity for most alarm companies with a single, or few, individual shareholders. As you may already know, An S corporation is a type of corporation that passes its taxable income, credits, deductions, and losses directly to its shareholders. This means that the corporation itself is not taxed on its income, but instead, the shareholders are taxed on their share of the corporation’s income. The S corporation election is available only to small businesses with 100 or fewer shareholders, and is an alternative to the limited liability company (LLC)
Relational Customer Satisfaction Surveys and Their Importance to Your Livelihood in 2024
By Kirk MacDowell | | Press Releases
Over the past 44 years in this wonderful industry, you’ve heard me dwell on the importance of customer interaction and satisfaction. You simply can’t have one without the other. MacGuard has conducted numerous client satisfaction surveys for our clients, but some integrators have resisted conducting relational or annual surveys, called CSAT surveys.
WISE Words: Empowering Women in the Security Evolution
By Cathy Rempel | | Press Releases, WISE
The electronic security sector is witnessing a significant shift towards inclusivity and gender equality based on the efforts of several leaders and industry groups across the nation. One of these groups is the fast-growing CAA based organization, Women In the Security Evolution “WISE”. The group is dedicated to supporting, empowering, and promoting women across all disciplines within the security industry and spectrum of professional roles.
Why Self-Generated Lead Creation is Essential
By Audrey Pierson | | Press Releases
One of the first lessons a new salesperson learns is that their sales pipeline must always be full. Anything less and there will be times of feast or famine; a roller coaster ride that stresses the salesperson as well as company management. To reliably reach and exceed sales goals and keep commission payments consistent, the sales pipeline must remain full month in and month out.
Stepping into the Promising Horizon of 2024
By Sean Cooke | | President's Corner
As we step into the promising horizon of 2024, I am filled with optimism and gratitude. Reflecting back on our recent CAA Winter Conference at the Fairmont in San Francisco, I am reminded of the incredible energy, insightful information, and productive breakout sessions that marked the event. It was a gathering that not only educated but also inspired us all.
How Much Liability Insurance Should I Carry on My Alarm Company?
By Larry St. John | | Press Releases
The best way to answer this question is to consider a variety of perspectives and how those might inform your answer. Here are the five main ones, in order of consideration.
WISE Panelists to Illuminate California Alarm Association Winter Convention
By CAA Staff | | Press Releases, WISE
The California Alarm Association (CAA) is excited to announce a landmark symposium at its Winter Convention, scheduled for Friday, December 8th, from 1:00 - 3:00 pm PST at the prestigious Fairmont San Francisco Hotel.
President’s Message – November
By Sean Cooke | | President's Corner
Dear Members of the California Alarm Association, I hope this message finds you all well and thriving in your respective endeavors. It is with great pleasure and excitement that I introduce to you our new Executive Director, Paige Pohlers Meek. Paige brings a wealth of experience and passion to our organization, and we are confident…
SIAC Congratulates Those Honored by Florida Police Chiefs Association
By SIAC Staff | | Press Releases
SIAC Congratulates Those Honored by Florida Police Chiefs Association.
Upcoming Training Events
The National Training Program is pleased to host the upcoming webinars for CAA Members.
TBD
Check Back for Webinar Course Updates!
WISE Brunch Meeting
Join us on Thursday, May 14, 2026 from 10:00 AM to 12:00 PM PST for a WISE Brunch at the Escena Golf Club. We will have incredible networking, powerful conversations, and be educated by guest speaker, Nicole Marino. Nicole Marino, is the Founder of PlatformRevival™ and is a lifestyle and mindset transformation expert. Seats are limited so please RSVP today!
Learn more about WISE and network with their members while enjoying Nicole Marino's signature methodology that will guide you and our guests through a profound personal transformation, empowering you to release limiting beliefs, rebuild your inner foundation, and embody a renewed sense of achieving anything you set your mind to.
Become An Association Member Today
There's a place for you at the California Alarm Association. Sign up online today to join one of the fastest growing and progressive industry associations.