Featured Sponsors
Palm Springs Convention Registration 2024
9:30AM - 2:00PM
WBFAA BOARD MEETING| Whitewater Boardroom
6 – 7:30 p.m.
CAA Welcome Reception
Hilton Poolside Bar
2:00PM - 2:50PM
CAA Regional Presidents Meeting | Room: Executive Boardroom
(Closed Meeting)
3 – 5:30 p.m.
CAA Board Of Directors | Room: Plaza A & B
(Open to All)
7 A.M. Check-In & Breakfast | 8 A.M. Shotgun Start
CAA GOLF TOURNAMENT | Escena Golf Club
7 A.M. Check-In & Breakfast 8 A.M. Shotgun Start
2:00 P.M. - 2:50 P.M.
HARVEY EISENSTADT SALES SYMPOSIUM: Integrated Security Solutions for the Digital Era | PLAZA A & B
Two leading companies in the security and technology industry hosting a workshop to provide participants with insights into the latest advancements in security technology and how to effectively integrate them into their organization’s operations.
Panelists: Tondria Lopez Tello, VP Area Vice President- Everon
Joe Diaz, Director of Operations - ADT Commercial
Moderator: Dean Belisle
3:00 P.M. - 3:50 P.M
MANAGING YOUR BUSINESS SUCCESSFULLY. STAY AHEAD OF THE CURVE WITH BUSINESS TIPS AND NEW LAWS | Room: Plaza C
Presenter: Lilianne Chaumont, Esq., Chaumont Law Larry St John, CIC, CRM, Eclipse Insurance
Join Lilianne Chaumont, Esq., and Larry St John, CIC, CRM, for a lively discussion on navigating new laws and trending threats affecting all alarm company owners and managers in California. Hear legal updates from the front lines on how alarm companies are under attack, and which provisions in your contracts and subcontracts are seeing action, as well as what alarm companies can do to survive the ongoing insurance availability crisis in California.
4:00 P.M. - 4:50 P.M
EMPLOYEE CLASSIFICATION, CONTRACTOR VS. EMPLOYEE | Room: Plaza C
Panelist: Mitch Reitman/Reitman Consulting Group
We all know that the State of California is cracking down on employee misclassification, but that doesn’t hold a candle to what the IRS is doing. The IRS is recovering from COVID and staffing up, and this is one of their biggest priorities. Come here, Mitch will tell you about the IRS Employee Misclassification Task Force. He will tell you who they are, why they will get you, and what you can do about it before they knock on your door. And they will knock.
5:00 P.M. - 7:00 P.M
CAA OPENING RECEPTION & EXHIBITS | Horizon Ballroom
11:30 A.M. - 1:45 P.M.
WISE MEETING | The Terrace Restaurant
Lunch and Meeting followed by Breakout Sessions.
3:00 P.M. - 3:50 P.M.
DW AI SOLUTIONS – REDUCE FALSE ALARMS | Room: PLAZA A & B
Moderator: Digital Watchdog
Carl Huntsman, Senior Regional Sales Manager, Digital Watchdog
Discover the ease of installation, unlimited scalability, and profitability of a DW Spectrum-managed video solution. Maximize your success by understanding the value-added benefits of DW Cloud. Learn how simple it is to provide complete IP surveillance solutions including in-camera intelligent video analytics, high-resolution multi-sensor, panoramic view cameras, high-density network video recorders, and much more from Digital Watchdog. Discover the ease of installation, unlimited scalability, and profitability of a DW Spectrum-managed video solution. Maximize your success by understanding the value-added benefits of DW Cloud. Learn how simple it is to provide complete IP surveillance solutions including in-camera intelligent video analytics, high-resolution multi-sensor, panoramic view cameras, high-density network video recorders, and
4:00 P.M. - 4:50 P.M.
LICENSING AND COMPLIANCE – IT’S NOT A SUGGESTION. IT’S THE LAW. | Room: PLAZA A & B
Presenter: WBFAA
This session will cover the Burglar and Fire license requirements as well as specifics on certification and apprenticeship standards. We’ll also delve into navigating prevailing wage laws, effective procedures for managing training trust fund contributions, and navigating the ECU. With expert speakers and practical advice, this seminar is your gateway to mastering regulatory challenges and enhancing your operational efficiency in the California market. Join us to empower your business compliance and elevate your professional standards.
4:00 P.M. - 4:50 P.M.
SIMPLY THE BEST | Room: Plaza D
Speakers: Tommie Van Fossen - Optex
In this panel, there will be a recap of the complete Video Alarm Solution. Highlighting compatibility with/ other IP camera & IP speaker manufacturers as well as AI filters. As well as new feature releases - web interface & monitoring portal upgrades.
1:00 P.M. - 2:00 P.M.
How to create a strategic map that will uncover huge revenue treasure in your business | Room: PLAZA C
Presenter: Hank Groff, CEO, Haxakain & The Home Power Group
Hank Groff, CEO of The Haxakain Group, has over 20 years of experience as an advisor to some of America’s top home companies on how to create a strategic plan that will deliver a stream of exponential revenue in your business. During this session, he will share his experience of how he transformed two stagnant business divisions into national, coast-to-coast sales powerhouses generating millions of dollars in new production. He will demonstrate the key questions he asks organizations that are used to help them draw a strategic map that will put them on the right path to achieve even the most aggressive sales targets.
3:00 P.M. - 3:50 P.M.
REMOTELY MANAGE YOUR CUSTOMER’S POWER: DIAGNOSE POTENTIAL ISSUES AND RESOLVE SERVICE REQUESTS BY DEPLOYING LINQ TECHNOLOGY BY ALTRONIX | Room: Plaza D
Presenter: Stephen Oliva - OEM Partner Development & Western US Sales Manager at Altronix Corp
When your customer has a service issue with their security solution, how can you improve the quality of the service call and at the same time save you and your customer money? By attending remotely Manage Your Customer’s Power, CAA partners will have the opportunity to learn how deploying Altronix LINQ Technology on any new project or retrofitting any existing customer’s solution will offer a means of remotely diagnosing and in certain cases resolving customer product challenges remotely. Increase service responsiveness with higher efficiency, lower your customer’s total cost of ownership, and more importantly, keep your customer happy!
4:45 P.M. - 5:00 P.M.
EXHIBITOR MEETING | Horizon Ballroom
7:30 A.M. - 8:45 A.M.
Exhibits & Breakfast Buffet | Room: HORIZON FOYER
11:00 A.M. - 12:00 P.M.
KEYNOTE SPEAKER - ROBERT HAMILTON OWENS | Room: Horizon Ballroom
Robert Hamilton Owens is an international corporate business consultant and inspirational speaker. For more than 25 years in over 30 nations, he’s been speaking before audiences on leadership and management topics, free enterprise, and democracy issues. Some of Robert’s past clients include the Navy SEALs, New York Jets, The Baltimore Ravens, the Philadelphia Eagles, and the Philippines Joint Chiefs of Staff. https:// www. roberthamiltonowens.com/
1:00 P.M. - 2:00 P.M
EXECUTIVE SYMPOSIUM LEVERAGING VIDEO TECHNOLOGY FOR ENHANCED SECURITY AND SAFETY | HORIZON BALLROOM
Discover how video technology revolutionizes security and safety practices in this dynamic session. From real-time threat detection to operational enhancements, learn how video surveillance systems offer comprehensive solutions. Explore cutting-edge analytics and integration methods for seamless security management while optimizing operational efficiency. Join us to unlock the potential of video technology for enhanced security and operational improvement, including better and more accurate video verification of alarm activity. Join us for an interactive session and discover how the power of video technology can transform your security offerings into a more robust solution that can supercharge your RMR.
Moderator: George De Marco
5:30 P.M. - 9:00 P.M
CAA POOLSIDE DINNER BUFFET AND ENTERTAINMENT
8:45 A.M. - 10:30 A.M.
General Session | Room: HORIZON BALLROOM
Includes 26th Scholarship by Lilianne Chaumont
11:30 A.M. - 1:00 P.M.
SPOUSES LUNCH | THE TERRACE RESTAURANT
2:00 P.M. - 2:50 P.M
SECRETS OF SUCCESSFUL LEAD GENERATION | Room: Plaza C
Learn how to generate leads from scratch and why it’s critical to building a profitable business. Building your business by referrals is a terrific goal, but you can’t predict when they’ll come in and if they’ll be qualified. Generating leads directly lets you target the markets you want to grow most. All sales reps should be actively generating leads in addition to those which are company provided.
In this session you’ll learn …
Why relying on referrals alone is not a profitable plan.
How targeting leads directly increases profits and RMR.
How to generate leads consistently and easily.
Presenter: Audrey Pierson, Audrey Pierson Consulting
4:00 P.M. - 4:45 P.M
VIDEO MONITORING/ CENTRAL STATION - DEALER PERSPECTIVES | Room: Plaza A & B
Moderated: David Morgan, SD Marketing
Panelists: Avi Lupo, Dice Corp., Norm Barton, Netwatch/National Monitoring Center, Joey Rao-Russel, Kimberlite Corporation Sonitrol, Jonathan Sherrell, Rapid Response. and others!
Highlight on AVS-01 and a dealer perspective
10:30 A.M. - 11:00 A.M.
Exhibits & Break | Room: HORIZON BALLROOM
12:00 P.M. - 1:00 P.M.
EXHIBITS AND BUFFET LUNCHEON | HORIZON BALLROOM
2:00 P.M. - 2:50 P.M.
WELCOME TO ALARM DETECTION IN THE 21ST CENTURY | Plaza D
We will be covering new technologies and trends, and how to leverage these to have a stronger, more profitable business.
Speakers: Dean Beliste & Jeff Spatz
3:00 P.M. - 3:45 P.M.
WHAT MAKES ALARM COMPANIES MORE VALUABLE? | Plaza C
Discover Insights from industry professionals!
3:00 P.M. - 3:45 P.M
CONNECTING WITH CUSTOMERS NEW AND OLD IN THE MODERN AGE | Plaza A & B
For businesses looking to identify and connect with customers in their region - we’ll give you the marketing tools and tips to succeed.
Moderator: Tanner LaRocque
8:45 – 10 a.m
Buffet Breakfast: INDUSTRY INCORRECT: Loves Me…Loves Me Not | Room: PLAZA A&B
Moderator: Lessing Gold, MSK