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About Kirk MacDowell
Business leader and 44-year security industry veteran, Kirk MacDowell is the founder and CEO of MacGuard Security Advisors. Bringing insight from his time at industry innovator Alarm.com, top Fortune 100 manufacturers General Electric and United Technologies, a top 50 SDM integrator, and his own electronic security firm, Kirk now offers guidance on how to innovate, transform, and compete in today’s ever-changing electronic security landscape.
MacGuard offers several consulting services including business strategies, strategic growth initiatives, M&A, builder development services, acquisition analysis, SWOT evaluation, and customer satisfaction surveys.
8:00 am - 5:00 P.M.
Vendor Set Up
ROOM - Main Ballroom
11:00 A.M.. – 2:00 P.M.
WBFAA - UATC Committee Meeting
ROOM - Fountain Room
(Open Meeting)
1:00 P.M. – 2 p.m
Regional Chapter President’s Meeting (closed door) ROOM: Far East Room (Mezzanine)
(Closed meeting)
2:30 p.m. – 5:30 p.m
CAA Board Meeting
- Room: California Room (Mezzanine)
(OPEN DOOR)
5:45 P.M. - 6:00 P.M.
Vendor Meeting
ROOM - Main Ballroom
6:00 p.m. - 7:30 p.m.
Welcome Reception
ROOM: Main Ballroom
8:00am - 5:00pm
Vendor Exhibition
ROOM: Main Ballroom
8:30 - 11:30am
CAFAA General Meeting
ROOM: French Room
9:00 a.m. –10:15 a.m.
Harvey Eisenstadt Sales Symposium
Room: Venetian Room
Speakers: Tracy Larson/President of WeSuite & Dean Belisle, DMP
Moderated by Rich Whitlock, Farpointe Data
10:30 a.m. –11:15 a.m.
Run Your Business with Value in Mind - Hunt Room (Mezzanine)
Speaker: Kelly Bond with Davis Mergers and Acquisitions
This session focuses on guiding business owners and managers to make decisions centered on value creation. Rather than prioritizing short-term gains, it emphasizes sustainable growth through value-oriented strategies that build business efficiencies, customer loyalty, and enhance long-term profitability.
10:30 A.M. –11:15 A.M.
New Laws (Labor and Employment) Affecting Security Companies - Mitchell, Silberberg & Knupp - International Room (Mezzanine)
Speaker: Jeremy Mittman
Mitchell Silberberg & Knupp LLP
10:30 A.M. –11:15 A.M.
Advanced Video Security Solutions: Making Informed Choices in the AI Era - ROOM: California Room
Speaker: Deanna Blair, SightLogix
- Evaluate different video surveillance technologies and their applications
- Understand the integration of AI and thermal imaging in modern security systems
- Compare detection accuracy and false alarm rates across different solutions
- Assess the total cost of ownership for various security configurations
- Partner effectively with central monitoring stations
11:30 A.M. – 12:50 p.m.
The Future of Emergency Response: Faster, Smarter, Safer
Sponsored by BluePoint Alert Solutions
Sponsor Luncheon
ROOM: Terrace Room
Explore the world of emergency response with insights from a panel of industry experts. This session will examine the shifting nature of incidents, the latest in detection technologies, adherence to California SB 533, and the future of national 911 standards. Attendees will explore the challenges and opportunities driving rapid emergency response, along with strategies for managing compliance and embracing innovation.
Moderator – George DeMarco
Panel Members
First Responder - James Kruger C.P.C.(Chief of Police Ret)
Technology / TMA - Wes Usie Founder and President CHeKT
CAA Central Station AVS-01 - Open
Legislation - Trent Smith Partner, Edelstein, Gilbert, Robson and Smith
1:00 P.M. – 1:45 P.M.
How To Engage Customers with Ai Technology
ROOM: California Room (Mezzanine)
1:00 P.M. – 1:45 P.M.
One Device, Three Cellular Carriers: Harnessing the Power of Multi Carrier Technology for Commercial Fire Applications
ROOM: Far East Room
Speakers: Daniel Rosales, Telguard/Ametek
1:00 P.M. – 1:45 P.M.
Tales from the Trenches - ROOM: Hunt Room (Mezzanine)
2 P.M. – 2:45 P.M.
Ai Enabled VMS Built for Users
California Room (Mezzanine)
Speaker: Robert Stoddard and Digital Watchdog
2:00 P.M. – 2:45 P.M.
Using Cellular and Apps to keep current, sell more, and close more business
ROOM: International Room (Mezzanine)
Speakers: Dean Belisle, DMP and Jeff Spatz, DMP
2:00 P.M. – 2:45 P.M.
WISE Meeting
Room: Hunt Room
Moderator: Cathy Rempel
2:00 P.M. – 2:45 P.M.
The Use of Frequencies in the 450-470 MHz Band
Room: Far East Room
Speaker: Lou Fiore
Louis Fiore is the Frequency Coordinator for The Monitoring Association (TMA).
3:00 p.m. – 3:45 p.m.
Essential Leadership Qualities: Building a Company Where Employees Thrive
ROOM: California Room (Mezzanine)
Speaker: Audrey Pierson, Audrey Pierson Consulting
Discover the leadership principles that set top-performing alarm companies and integrators apart! In this presentation, we’ll explore the essential qualities that make your business a place where employees want to work and stay. Learn how to foster a culture of trust, growth, and inclusivity while reducing turnover and boosting team morale. Packed with actionable insights, this session will help you develop leadership strategies that attract top talent, drive employee loyalty, and create a thriving workplace. Don’t miss this opportunity to elevate your leadership game and your company’s success!
3:00 P.M. – 3:45 P.M.
Optimize remote video monitoring with AI
Hunt Room (Mezzanine)
Join Alarm.com’s Vice President of Commercial Sales, James Reno, for an in-depth look into the future of remote video monitoring. Learn how Alarm.com’s AI Deterrence services can enhance your business’s security measures and optimize its monitoring capabilities.
3:00 P.M. – 3:45 P.M.
New Concepts in Residential Security
ROOM: International Room
The primary goal of the seminar is to enlighten dealers about the new residential market and opportunities for professional companies. We would show dealers skeptical of these market changes how they too can participate successfully. We would discuss the importance of RMR and show them how new accounts can be produced at very low creation costs building greater value and profits.
We would stress how residential security sales have changed, how end users have adapted to the new paradigm, how national advertising has influenced product adoption and how the market has grown significantly as a result.
We would note how the concept of a “security system" has expanded from “smart home” to a “connected home” with end users demanding access to video, environmental control, access and security all through the use of a single app on their phone.
We would discuss the different types of installs in use today: Do It Yourself, Do It With Me, Salesperson install and Professional install. We would mention lead/sales generation ideas like tele-sales, internet marketing, door knocking, & more!
3 P.M. – 3:45 P.M.
WBFAA presents new CALeFORMS project
ROOM: Far East Room
4:00 P.M. – 4:45 P.M.
If you believe it is all about Ai, think again!
ROOM: International Room (Mezzanine)
4:00 P.M. – 4:45 P.M.
The New Complete Video Alarm Solution
Hunt Room (Mezzanine)
4:00 P.M. – 4:45 P.M.
IQ Pro
ROOM: California Room
5:00 p.m. – 7:00 p.m.
Vendor & Sponsor Reception -
ROOM: Main Ballroom
Gather for hosted cocktail reception and taste of San Francisco while you view the leading products and services from our exhibitors.
8:15 A.M. - 10:15 A.M
CAA General Session
ROOM: Main Ballroom
10:15 A.M. - 10:30 A.M
Coffee & Exhibits
ROOM: Main Ballroom
10:30 A.M. – 12:00 P.M.
Keynote Speaker
ROOM: Main Ballroom
Speaker: Alex Pachikov, CEO
Sunflower Labs
In this keynote, Alex will share his experiences in developing cutting-edge robotics systems, focusing on the technologies that have genuinely made a difference—and those that, despite the hype, remain little more than gimmicks. Join us as Alex delves into the realities of AI in robotics and uncovers what it truly takes to build systems that matter.
11:30 A.M. - 1 P.M.
CAA Spouses Luncheon
ROOM: Hunt Room (Mezzanine)
12:00 P.M. - 1:15 P.M.
LUNCHEON & EXHIBITS
ROOM: Main Ballroom
1:30 p.m. - 3:00 p.m.
Executive Symposium: Insights on the Current Landscape and Emerging Trends in Electronic Security, Fire/Life Safety, and Custom Electronics
ROOM: Main Ballroom
Participants: Elizabeth Parks, Parks & Associates, Daniel Reichman, Ph.D. CEO, Ai-RGUS, Wes Usie, CHeKT
The Executive Symposium provides a platform for senior executives from top industry and technology companies to share their insights on the current landscape and emerging trends in electronic security, fire/life safety, and custom electronics. Panelists, who are leaders in their respective fields, will offer a strategic overview of the opportunities and challenges facing systems integrators, traditional alarm dealers, and monitoring companies, giving attendees a comprehensive understanding of what lies ahead for the industry.
3:15 P.M. – 4:00 P.M.
Staying Competitive in the Alarm Industry through Strategic Outsourcing - Results you can expect!
ROOM: French Room
3:15 p.m. - 4:00 p.m.
Video Monitoring Today, Central Station Panel Discussion, Remote Guarding Leader Tells How Tech & Tactics Can Take Your Video Monitoring to the Top
3:15 p.m. - 4:00 p.m.
Emphasizing the importance of the partnership and communication between Fire and installing companies
ROOM: Hunt Room
4:15 p.m. - 5:00 p.m.
Elevate Your Company's Value by Enhancing Sales and Profitability
ROOM: Fountain Room
4:15 p.m. - 5:00 p.m.
Partnering with 9-1-1 Emergency Communication Centers to Improve emergency-response outcomes through TMA's Automated Secure Alarm Protocol (ASAP) Service
ROOM: French Room
Speaker: Bill Toth, ASAP Implementation and Support Director, Mission Critical Partners
4:15 p.m. - 5:00 p.m.
Title: How service agreements improve the profitability, customer satisfaction and loyalty.
ROOM: Hunt Room
Speaker: Matthew Tomao, Service Level Advisers
7:00 p.m. - 10:00 p.m.
CAA Tribute Dinner Honoring Kirk MacDowell
2024 Weinstock Recipient
(Black Tie Optional) Room: VENETIAN ROOM
8:50 a.m. – 10 a.m
Breakfast & Industry Incorrect
ROOM: Crown Room (Tower)
An informal discussion reviewing the news from the convention and perspective from all aspects of the industry by a diverse panel.
Speakers: Lessing Gold, Esq., Mitchell, Silberberg & Knupp