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About Kirk MacDowell
Business leader and 44-year security industry veteran, Kirk MacDowell is the founder and CEO of MacGuard Security Advisors. Bringing insight from his time at industry innovator Alarm.com, top Fortune 100 manufacturers General Electric and United Technologies, a top 50 SDM integrator, and his own electronic security firm, Kirk now offers guidance on how to innovate, transform, and compete in today’s ever-changing electronic security landscape.
MacGuard offers several consulting services including business strategies, strategic growth initiatives, M&A, builder development services, acquisition analysis, SWOT evaluation, and customer satisfaction surveys.
About The Fairmont Knob Hill
Fairmont San Francisco pairs classic ambiance with modern amenities and provides accommodations that are a testament to luxury, featuring 606 individually furnished guest rooms. The 62 elegant suites, including the City's 10 best balcony suites, offer impressive views of the City and Bay.
8:00 am - 5:00 P.M.
Vendor Set Up
ROOM - Main Ballroom
11:00 A.M.. – 2:00 P.M.
WBFAA - UATC Committee Meeting
ROOM - Fountain Room
(Open Meeting)
1:00 P.M. – 2 p.m
Regional Chapter President’s Meeting (closed door) ROOM: Far East Room (Mezzanine)
(Closed meeting)
2:30 p.m. – 5:30 p.m
CAA Board Meeting
- Room: California Room (Mezzanine)
(OPEN DOOR)
5:45 P.M. - 6:00 P.M.
Vendor Meeting
ROOM - Main Ballroom
6:00 p.m. - 7:30 p.m.
Welcome Reception
ROOM: Main Ballroom
8:00am - 5:00pm
Vendor Exhibition
ROOM: Main Ballroom
9:00 a.m. –10:15 a.m.
Harvey Eisenstadt Sales Symposium
Room: Venetian Room
10:30 a.m. –11:15 a.m.
Do you have a good succession plan? Do you sell or pass along to heirs? - Hunt Room (Mezzanine)
Speaker: Kelly Bond with Davis Mergers and Acquisitions
10:30 A.M. –11:15 A.M.
New Laws (Labor and Employment) Affecting Security Companies - Mitchell, Silberberg & Knupp - International Room (Mezzanine)
Speaker: Jeremy Mittman
10:30 A.M. –11:15 A.M.
Understanding Video Verification/Guard Enhancement Solutions including Outdoors - ROOM: California Room
Speaker: Deanna Blair, SightLogix
Video Verification has become a crucial component in modern security systems, enhancing the effectiveness of camera systems by confirming real threats and reducing false alarms. However, not all Video Verification solutions are created equal. With the advent of AI and advanced sensor technologies, cameras are now evolving into sophisticated sensors themselves.
So what technology is used to make them sensors and how does it impact the reliability of the camera as a sensor and your costs so you can design the best solution for your clients needs. What role does your central station partner play, and how will that impact cost?
We will discuss some of the Good, Better and Best solutions available today to accomplish Video Verification using today’s technology, AI and cameras. By now security professionals know that Video Verification enhances the effectiveness of security camera systems by confirming real threats and reducing false alarms but how does a security professional know which one is best suited for a client's needs?
11:30 A.M. – 12:50 p.m.
Sponsor Luncheon (DEALERS & SPONSORS ONLY)
ROOM: Terrace Room
1:00 P.M. – 1:45 P.M.
How To Engage Customers with Ai Technology
ROOM: California Room (Mezzanine)
1:00 P.M. – 1:45 P.M.
One Device, Three Cellular Carriers: Harnessing the Power of Multi Carrier Technology for Commercial Fire Applications
ROOM: Far East Room
Speakers: Daniel Rosales, Telguard
1:00 P.M. – 1:45 P.M.
Tales from the Trenches - ROOM: Hunt Room (Mezzanine)
2 P.M. – 2:45 P.M.
Ai Enabled VMS Built for Users
California Room (Mezzanine)
2:00 P.M. – 2:45 P.M.
Using Cellular and Apps to keep current, sell more, and close more business
ROOM: International Room (Mezzanine)
Speakers: Dean Belisle, DMP and Jeff Spatz, DMP
2:00 P.M. – 2:45 P.M.
WISE Meeting
Room: Hunt Room
2:00 P.M. – 2:45 P.M.
The Use of Frequencies in the 450-470 MHz Band
Room: Far East Room
Speaker: Lou Fiore
Louis Fiore is the Frequency Coordinator for The Monitoring Association (TMA).
3:00 p.m. – 3:45 p.m.
CAA Cares about Life Safety - Empowering Safety with Honeywell CARES
ROOM: California Room (Mezzanine)
3:00 P.M. – 3:45 P.M.
Optimize remote video monitoring with AI
Hunt Room (Mezzanine)
Join Alarm.com’s Vice President of Commercial Sales, James Reno, for an in-depth look into the future of remote video monitoring. Learn how Alarm.com’s AI Deterrence services can enhance your business’s security measures and optimize its monitoring capabilities.
3:00 P.M. – 3:45 P.M.
New Concepts in Residential Security
ROOM: International Room
The primary goal of the seminar is to enlighten dealers about the new residential market and opportunities for professional companies. We would show dealers skeptical of these market changes how they too can participate successfully. We would discuss the importance of RMR and show them how new accounts can be produced at very low creation costs building greater value and profits.
We would stress how residential security sales have changed, how end users have adapted to the new paradigm, how national advertising has influenced product adoption and how the market has grown significantly as a result.
We would note how the concept of a “security system" has expanded from “smart home” to a “connected home” with end users demanding access to video, environmental control, access and security all through the use of a single app on their phone.
We would discuss the different types of installs in use today: Do It Yourself, Do It With Me, Salesperson install and Professional install. We would mention lead/sales generation ideas like tele-sales, internet marketing, door knocking, & more!
3 P.M. – 3:45 P.M.
WBFAA presents new CALeFORMS project
ROOM: Far East Room
4:00 P.M. – 4:45 P.M.
If you believe it is all about Ai, think again!
ROOM: International Room (Mezzanine)
4:00 P.M. – 4:45 P.M.
The New Complete Video Alarm Solution
Hunt Room (Mezzanine)
4:00 P.M. – 4:45 P.M.
IQ Pro
ROOM: California Room
5:00 p.m. – 7:00 p.m.
Vendor & Sponsor Reception -
ROOM: Main Ballroom
Gather for hosted cocktail reception and taste of San Francisco while you view the leading products and services from our exhibitors.
7:30 A.M. – 8:15 A.M.
Breakfast & Exhibits
ROOM: Main Ballroom
8:15 A.M. - 10:15 A.M
CAA General Session
ROOM: Main Ballroom
10:15 A.M. - 10:30 A.M
Coffee & Exhibits
ROOM: Main Ballroom
10:30 A.M. – 12:00 P.M.
Keynote Speaker
ROOM: Main Ballroom
Speaker: Alex Pachikov, CEO
Sunflower Labs
In this keynote, Alex will share his experiences in developing cutting-edge robotics systems, focusing on the technologies that have genuinely made a difference—and those that, despite the hype, remain little more than gimmicks. Join us as Alex delves into the realities of AI in robotics and uncovers what it truly takes to build systems that matter.
11:30 A.M. - 1 P.M.
CAA Spouses Luncheon
ROOM: Hunt Room (Mezzanine)
12:00 P.M. - 1:15 P.M.
LUNCHEON & EXHIBITS
ROOM: Main Ballroom
1:30 p.m. - 3:00 p.m.
Executive Symposium: "Where Emergency Response is going?"
ROOM: Main Ballroom
Participant: Elizabeth Parks, Parks & Associates
The Executive Symposium provides a platform for senior executives from top industry and technology companies to share their insights on the current landscape and emerging trends in electronic security, fire/life safety, and custom electronics. Panelists, who are leaders in their respective fields, will offer a strategic overview of the opportunities and challenges facing systems integrators, traditional alarm dealers, and monitoring companies, giving attendees a comprehensive understanding of what lies ahead for the industry.
3:15 p.m. - 4:00 p.m.
Video Monitoring Today, Central Station Panel Discussion (How AI, Analytics and Machine Learning are being leveraged to make video monitoring more proactive, productive and efficient while eliminating false alarms
ROOM: Fountain Room
3:15 P.M. – 4:00 P.M.
Staying Competitive in the Alarm Industry through Strategisc Outsourcing - Results you can expect!
ROOM: French Room
3:15 p.m. - 4:00 p.m.
Emphasizing the importance of the partnership and communication between Fire and installing companies
ROOM: Hunt Room
4:15 p.m. - 5:00 p.m.
Title: TBD
ROOM: Hunt Room
Speaker: Matthew Tomao with SL Ventures
4:15 p.m. - 5:00 p.m.
Elevate Your Company's Value by Enhancing Sales and Profitability
ROOM: Fountain Room
7:00 p.m. - 10:00 p.m.
CAA Tribute Dinner Honoring Kirk MacDowell
2024 Weinstock Recipient
(Black Tie Optional) Room: VENETIAN ROOM
8:50 a.m. – 10 a.m
Breakfast & Industry Incorrect
ROOM: Crown Room (Tower)
An informal discussion reviewing the news from the convention and perspective from all aspects of the industry by a diverse panel.
Speakers: Lessing Gold, Esq., Mitchell, Silberberg & Knupp