The primary goal of the seminar is to enlighten dealers about the new residential market and opportunities for professional companies. We would show dealers skeptical of these market changes how they too can participate successfully. We would discuss the importance of RMR and show them how new accounts can be produced at very low creation costs building greater value and profits.

We would stress how residential security sales have changed, how end users have adapted to the new paradigm, how national advertising has influenced product adoption and how the market has grown significantly as a result.

We would note how the concept of a “security system" has expanded from “smart home” to a “connected home” with end users demanding access to video, environmental control, access and security all through the use of a single app on their phone.

We would discuss the different types of installs in use today: Do It Yourself, Do It With Me, Salesperson install and Professional install. We would mention lead/sales generation ideas like tele-sales, internet marketing, door knocking, & more!