Why Digital Storytelling is a Great Way to Increase Brand or Product Awareness
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For thousands of years, storytelling has been a form of entertainment and even a way to pass historical events down through generations. But did you know you can apply the strategies of digital storytelling to your marketing strategies? Yes, you can use digital storytelling to increase brand awareness or even highlight a product. You’ll find there are many benefits to learning how to tell a story with your marketing, so here’s what you need to know about digital storytelling for businesses.
What is Digital Storytelling?
Digital storytelling is the process of using technology and computer-based tools to create a message that resonates with your customers. Today we can tell stories using technology to make messages much more vivid than our ancestors could by using images, animation, narration, music, text, and more. Many digital stories focus on just one topic and feature a specific viewpoint. Digital storytelling uses the same elements of traditional storytelling:
- You need a captivating introduction or hook
- The story needs a hero (usually this is your customer)
- It must be creative and have twists
- You must show not tell
- Your story needs a clear message that resonates with your audience
The idea behind storytelling is to tell a story that resonates with your audience to connect with them. Most consumer purchases are connected to an emotion and storytelling leads your audience to feel an emotion, whether that’s relief, joy, fear, or something else, which prompts them to take the next action.
Digital Storytelling Shows Your Business or Solution is Unique
With so much content available online, it can be challenging to stand out in all the noise. But your experience or viewpoint on a product or topic is unique. Your unique experience and perception allow you to stand out.
It Allows You to Engage Your Audience Better
Each one of your customers or clients enjoys consuming content in a different way. Some may prefer reading a blog post, and others may like watching videos more than reading. Today you have the tools necessary to show your audience something new that they’ve never seen before. Combine something new with a clear mission and goal, and you create better, engaging content. Your digital content will be more successful if you combine new ideas with a clear objective and mission.
Digital Storytelling Builds Loyalty and Trust
Digital storytelling allows you to promote your brand or product without being arrogant. Instead, it helps your customers make informed decisions. Digital storytelling isn’t just a magic solution; it starts with a good story idea, the right tone for your audience, and relevant content. Most importantly, the way you execute it is critical. You must execute it in an authentic way that is easy for your customers to consume and stay on budget. When done right, it’s a great way to tell a story that helps your customers learn more about you and your product.
Brain Plant is CEO of Ignite which specializes in websites and media for the electronic security industry. Find us online at www.igniteleads.com.