There is another new study that points to a direct correlation between customer reviews and revenues for the businesses who receive them. Conducted by a leading social analytics firm and the Paley Center for Media, this study measured exactly how much more people were willing to pay for products based on the reviews they had…

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Over the last few months, we have written about the growth prospects and necessity of rooftop solar especially here in California and the West.  Many pundits predict that the number of new solar homes will be approximately 30 million, with most of them in California.  The truth may be that the number might be larger…

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After a year of coping with COVID lockdowns and reduced revenues the potential increase in business and individual tax rates may be our next challenge.  President Biden has suggested raising federal rates on businesses and the wealthy to pay for his forthcoming infrastructure bill and programs to combat inequality and climate change. Under his proposed…

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Payroll taxes and withholding present a tempting source of working capital for a small business.  Payroll tax payments are easy to divert because there isn’t really an invoice (at first).  Payroll taxes and withholding are ‘voluntarily’ reported on IRS Form 941 (Employer’s Quarterly Federal Tax Return) and paid via direct deposit to the IRS.  The…

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Just over a year ago, businesses in this country and around the world had to shift into a very different mode of operating as shelter in place and work from home became the new reality.   Once we addressed keeping our employees and co-workers safe, the big questions on the minds of everyone in the…

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