Presidents Corner - California Alarm Association

President's Corner

Matt Hoffman, CAA Board President

Dec 8 2025

President’s Message – December 2025

By SDM | Dec 8, 2025 | President's Corner

By Matt Hoffman, President, California Alarm Association As we gather for the California Alarm Association Winter Convention, I’m filled with excitement and gratitude. This event is always a highlight of the year — a true celebration of our incredible industry and the people who make it thrive. Seeing the collection of alarm dealers, associate members,…

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Nov 11 2025

President’s Message – November 2025

By SDM | Nov 11, 2025 | President's Corner

By Matt Hoffman, President, California Alarm Association It’s hard to believe we’re only weeks away from the CAA Winter Convention, happening December 3rd–6th at the Fairmont Hotel in San Francisco! This is always one of the highlights of our year — a chance for industry leaders, dealers, manufacturers, and professionals from across California and beyond…

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Oct 7 2025

President’s Message – October 2025

By SDM | Oct 7, 2025 | President's Corner

As we move into the fall season, we are now less than two months away from the highly anticipated CAA Winter Conference, taking place December 3rd – December 6th at the iconic Fairmont Hotel in San Francisco. Registration is officially open at CAAonline.org, and I encourage you to secure your spot today. This year’s event…

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Sep 16 2025

President’s Message – September 2025

By SDM | Sep 16, 2025 | President's Corner

I am excited to welcome John Heath, Founder & CEO of Alpha Technologies & Alarm Systems, Inc., as our new Southern California Vice President! John is a seasoned leader in our industry, and I look forward to the fresh perspective and energy he will bring to the CAA Executive Board. I also want to extend…

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Aug 19 2025

President’s Message – August 2025

By SDM | Aug 19, 2025 | President's Corner

As we move through the second half of the year, I’m excited to share some great news and important updates from the California Alarm Association. First and foremost, I’m pleased to announce that registration is now open for the CAA Winter Conference, happening this December. This year’s event will bring together leaders from every corner…

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Jul 15 2025

President’s Message – July 2025

By SDM | Jul 15, 2025 | President's Corner

As we turn the calendar to July, I hope everyone is enjoying a safe and productive summer. We are proud to once again honor Madaya Mattos, our statewide scholarship winner. Madaya is not only an exceptional student with a bright future ahead—her scholarship essay truly moved all of us who had the privilege of hearing…

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Upcoming Training Events

The National Training Program is pleased to host the upcoming webinars for CAA Members.

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WISE Brunch Meeting

Join us on Thursday, May 14, 2026 from 10:00 AM to 12:00 PM PST for a WISE Brunch at the Escena Golf Club. We will have incredible networking, powerful conversations, and be educated by guest speaker, Nicole Marino. Nicole Marino, is the Founder of PlatformRevival™ and is a lifestyle and mindset transformation expert. Seats are limited so please RSVP today!

Learn more about WISE and network with their members while enjoying Nicole Marino's signature methodology that will guide you and our guests through a profound personal transformation, empowering you to release limiting beliefs, rebuild your inner foundation, and embody a renewed sense of achieving anything you set your mind to.

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