Join Us At The 2023 CAA Winter Convention

December 6th - 9th | The Fairmont Nob Hill Hotel San Francisco

Presentation of the CAA George A. Weinstock Award for Lifetime Achievement and Service to Our Industry to Dave Michel.

Register
Book Hotel
Agenda
Attendee List
Schedule of Events

Industry Workshops, Exhibitions & Food / Beverage

board-meetign-open
11:00 a.m. – 2 p.m

WBFAA – UATC Committee Meeting
FOUNTAIN ROOM

(Closed meeting)

drinks-at-bar
6:00 p.m. - 7:30 p.m.

Welcome Reception
CROWN ROOM

meeting-2
12 p.m. – 2 p.m

Regional Chapter President’s Meeting (closed door) FAR EAST ROOM (Mezzanine)

(Closed meeting)

buiness-meeting
2:30 P.M.. – 5:30 P.M.

CAA Board Meeting (open door)
CALIFORNIA ROOM - MEZZANINE

(Open Meeting)

Sales-Excellence-Training
8:00am - 2:00pm

Exhibitor Setup
GRAND BALLROOM

board-meeting
10:30 a.m. –11:15 a.m.

What’s Happening in Mergers and Acquisitions Today
HUNT ROOM

Speakers: Kelly Bond, Davis Mergers

Sales-Excellence-Training
1:00 P.M. –1:45 P.M.

To Plan or Not to Plan: An Alarming Question
HUNT ROOM

Presenters: Larry St. John, Eclipse Insurance/Lillianne Chaumont, Chaumont Law

salesman
2:00 P.M. – 2:45 P.M.

AI Enabled VMS Built for Users
CALIFORNIA ROOM

Speakers: Carl Huntsman, Digital Watchdog

resideo
3 P.M. – 3:45 P.M.

Delivering the Visual Xperience – The value of VX1 Video Doorbell & VX3 Outdoor Camera
INTERNATIONAL ROOM

Speaker: Ian Arquero, Resideo

exhibits
4 P.M. – 4:45 P.M.

IQ Pro
HUNT ROOM

Speakers: Vaugn Wells, JCI/, Ruiz, JCI/DSC/Qolsys

cornhole
4:00 p.m. – 5:00 p.m.

SIA Foundation for Advancing Security Talent (FAST) Cornhole Tournament
GRAND BALLROOM

exhibits-reception
6:00 p.m. – 8:00 p.m.

GALA OPENING EXHIBITS & RECEPTION
GRAND BALLROOM

Gather for hosted cocktail reception and taste of San Francisco while you view the leading products and services from our exhibitors.

buiness-meeting
8:30 a.m. –11:30 a.m.

CAFAA General Meeting
FRENCH ROOM

Membership meeting of the California Automatic Fire Alarm Association with updates and codes and trends affecting the industry in California.

gavel
10:30 A.M. – 11:15 A.M.

Legalities of Artificial Intelligence
INTERNATIONAL ROOM

Speakers: Su Ross, Mitchell, Silberberg, & Knupp L.L.P.

business-customers
1:00 P.M. – 1:45 P.M.

How to Engage Customers with AI Technologies
CALIFORNIA ROOM

Speaker: Chris Haun, Turing Video

video-analytics
2 P.M. – 2:45 P.M.

The New Complete Video Alarm Solution
HUNT ROOM

Speaker: Tommie Van Fossen, Optex/Checkt

customer-service
3 P.M. – 3:45 P.M.

CAA CARES about Life Safety – Empowering Safety with Honeywell CARES: A Connected Alarm Response Ecosystem Initiative
CALIFORNIA ROOM

Speakers: Tyler Roby, Honeywell Fire/Sam Aviles, Honeywell Fire

marketing-or-bosch
4 P.M. – 4:45 P.M.

Pre-Attrition Metrics You Need to Know to Reduce Churn or Customer Satisfaction
INTERNATIONAL ROOM

Speaker: Kirk MacDowell

board-meeting
9:00 a.m. –10:15 a.m.

Harvey Eisenstadt Sales Symposium
VENETIAN ROOM

Speakers: Audrey Pierson, Audrey Pierson Consulting/David Morgan, Security Dealer Marketing

lunch
11:30 A.M. – 12:50 p.m.

SPONSOR LUNCHEON (DEALERS & SPONSORS ONLY)
TERRACE ROOM

BSIS Presentation 

Speaker: Chief Lynne Jensen, BSIS Chief

leadership
2:00 P.M. – 2:45 P.M.

Upselling and Introducing Yourself
INTERNATIONAL ROOM

Speakers: Dean Belisle, DMP/Jeff Spatz, DMP

business-security
3 P.M. – 3:45 P.M.

Innovative and Integrated Security Solutions
HUNT ROOM

Speaker: David Berman, Alarm.com

workplace
3 P.M. – 3:45 P.M.

Exhibitor Meeting
GRAND BALLROOM

virtual-exhibit-hall
4 P.M. – 6:00 P.M.

Exhibitor Product Preview for Dealers and Sponsors Only
GRAND BALLROOM

Buffett-breakfast
7:30 A.M. – 8:15 A.M.

BREAKFAST & EXHIBITS
GRAND BALLROOM

ladies-luncheon
11:30 A.M. - 1 P.M.

CAA GIFT & GAB LADIES LUNCHEON
HUNT ROOM

exhibits-reception
1:00 p.m. - 3:00 p.m.

Executive Symposium
GRAND BALLROOM

Speakers: George De Marco/Executives from CAA WISE

CAA Reception
7:00 p.m. - 10:00 p.m.

CAA Tribute Reception (Black Tie Event)
VENETIAN ROOM

board-meetign-open
8:15 A.M. - 10:15 A.M

CAA GENERAL SESSION
GRAND BALLROOM

lunch
12:00 P.M. - 1:15 P.M.

LUNCHEON & EXHIBITS
GRAND BALLROOM

artificial-intelligence
3:15 p.m. - 4:00 p.m.

Security Now and in the Future
FRENCH ROOM

Speaker: Alex Nitterhouse, Egan Security Group

awards
10:30 A.M. – 12:00 P.M.

Keynote Speaker
GRAND BALLROOM

Speaker: Sue Sadler, Sr. Director, Honeywell Enterprise Systems

virtual-exhibit-hall
12:00 P.M. – 1:15 P.M.

WISE Breakout Session
FRENCH ROOM

video-analytics
3:15 p.m. - 4:00 p.m.

Video Monitoring Today, Central Stations - Panel Discussion
FOUNTAIN ROOM

Speaker: Alex Nitterhouse, Egan Security Group

Buffett-breakfast
8:50 a.m. – 10 a.m

Breakfast & Industry Incorrect
CROWNE ROOM

An informal discussion reviewing the news from the convention and perspective from all aspects of the industry by a diverse panel.

Got Questions? We're Here to Help!

Paige Meek B & W

The California Alarm Association is pleased to welcome Paige Pohlers Meek as the new Executive Director. Please contact Paige with any questions you may have about attendance or sponsorship of this year's event: paigemeekevents@gmail.com

Headlining Events

dave-michel

George A. Weinstock Award Presentation

The CAA will honor Dave Michel, the 2023 George A. Weinstock Award recipient, for lifetime achievement and service to the Electronic Security Industry at this year’s Winter Convention.  Join us for the George A. Weinstock Award Tribute Dinner recognizing Dave on Friday, December 8.

Harvey Eisenstadt

Harvey Eisenstadt Sales Symposium

The CAA Harvey Eisenstadt Sales Symposium is where colleagues from inside and outside the industry present sales-based seminars.  The purpose is to share knowledge and wisdom on all matters that will elevate our industry’s salespeople.  The sales training content will be applicable to dealers, integrators, manufactures and service providers and will be free of pitches of product, services, or self-promoting efforts, but rather sales training from peers and experts.

speakers-vertical

Executive Symposium

 The Executive Symposium delivers a powerful message from key executives in their organizations within the electronic security & life safety industry.  This dynamic panel will provide the insights needed for owners, entrepreneurs, and executive management to lead their companies in disruptive times.   Topics which will be discussed include trends and how it will impact future IoT, consumer behaviors, commercial and residential market, acquisition activity, including DIY, specifically as it relates to our industry.

This year at the CAA Winter Conference we welcome three inspiring executives from our Women In the Security Evolution, “WISE”, group on the panel. Kelly Bond, Joey Rao-Russell and Audrey Pierson will share their perspectives and insight on where the security industry is steering us. Be inspired, informed and impacted with real world directions at this year’s CAA Executive Symposium lead by security veteran and leader George De Marco on Friday, December 8th in San Francisco.

Dealers & Installers

The first four people from each dealer/installing company are guests of the sponsors. Please register now so that we can advise sponsors and exhibitors of your participation.

Exhibitors / Vendors

Full registration includes opening reception, workshops, all meals on Friday, Tribute Dinner, and Saturday breakfast. 

Prefer to Print?

Dealer Registration
  1. Download the Form
  2. Print & Fill
  3. Email: info@caaonline.org
Vendor Loading Instructions
  1. Grand Ballroom Load In Instructions
  2. Sacramento Load In Instructions
  3. If you will be shipping materials to the hotel as a vendor, please click here to download delivery labels for your packages.

Prefer to Print?

Vendor Registration
  1. Download the Form
  2. Print & Fill
  3. Email: info@caaonline.org
Parking

To make your travel plans easier, we have provided a list of local parking garages located near the Fairmont hotel. View them here.

Registration & Sponsorship | Winter 2023

Register Now!

Reserve your room at The Fairmont Nob Hill

The CAA has procured special discounted rates for the Fairmont Hotel. Our rate is $229 Single/Double. CAA GROUP CODE IS: California Alarm Association – Annual Meeting.