President's Corner
President’s Message – March 2026
As we move into March, it’s hard to believe how quickly 2026 is already progressing. The first quarter is flying by, and with it comes tremendous opportunity for our industry to engage, grow, and give back. The California Alarm Association continues to focus on advocacy, education, and strengthening the connections that make our industry so…
Full ArticlePresident’s Message – February 2026
Matt Hoffman, President, California Alarm Association As we move into February, I want to encourage every member of the California Alarm Association to get involved in one of the most important advocacy events of our year — CAA Day at the Capitol, taking place in Sacramento on Tuesday, February 24th. Day at the Capitol is…
Full ArticlePresident’s Message – January 2026
By Matt Hoffman, President, California Alarm Association Happy New Year to all our members, partners, and friends of the California Alarm Association. I hope you had a wonderful holiday season and are entering 2026 energized and ready for another great year in our industry. We closed out 2025 in outstanding fashion at the CAA Winter…
Full ArticlePresident’s Message – December 2025
By Matt Hoffman, President, California Alarm Association As we gather for the California Alarm Association Winter Convention, I’m filled with excitement and gratitude. This event is always a highlight of the year — a true celebration of our incredible industry and the people who make it thrive. Seeing the collection of alarm dealers, associate members,…
Full ArticlePresident’s Message – November 2025
By Matt Hoffman, President, California Alarm Association It’s hard to believe we’re only weeks away from the CAA Winter Convention, happening December 3rd–6th at the Fairmont Hotel in San Francisco! This is always one of the highlights of our year — a chance for industry leaders, dealers, manufacturers, and professionals from across California and beyond…
Full ArticlePresident’s Message – October 2025
As we move into the fall season, we are now less than two months away from the highly anticipated CAA Winter Conference, taking place December 3rd – December 6th at the iconic Fairmont Hotel in San Francisco. Registration is officially open at CAAonline.org, and I encourage you to secure your spot today. This year’s event…
Full ArticlePresident’s Message – September 2025
I am excited to welcome John Heath, Founder & CEO of Alpha Technologies & Alarm Systems, Inc., as our new Southern California Vice President! John is a seasoned leader in our industry, and I look forward to the fresh perspective and energy he will bring to the CAA Executive Board. I also want to extend…
Full ArticlePresident’s Message – August 2025
As we move through the second half of the year, I’m excited to share some great news and important updates from the California Alarm Association. First and foremost, I’m pleased to announce that registration is now open for the CAA Winter Conference, happening this December. This year’s event will bring together leaders from every corner…
Full ArticlePresident’s Message – July 2025
As we turn the calendar to July, I hope everyone is enjoying a safe and productive summer. We are proud to once again honor Madaya Mattos, our statewide scholarship winner. Madaya is not only an exceptional student with a bright future ahead—her scholarship essay truly moved all of us who had the privilege of hearing…
Full ArticlePresident’s Message: June 2025
Dear CAA Members, As we roll into summer, I want to take a moment to reflect on the incredible success of the CAA Spring Convention held this past May in beautiful Palm Springs. This year’s event was one of our best yet—packed with energy, innovation, and connection. First and foremost, I want to extend a…
Full ArticlePresident’s Message: May 2025
Welcome to Palm Springs and the 2025 CAA Spring Convention! It’s always a highlight of the year to come together in such a beautiful setting with so many passionate professionals from every corner of the California alarm industry. I’m truly looking forward to an incredible few days of networking, learning from our outstanding lineup of…
Full ArticlePresident’s Message: April 2025
Dear CAA Members, Spring is in full swing, and what a fantastic start to the season it’s been for our industry and our association. I’m still energized from an incredible few days at ISC West in Las Vegas—and if you were there, you know exactly what I mean! One of the standout moments of the…
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